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| "Motivation is an external, temporary high that pushes you forward. Inspiration is a sustainable internal glow which pulls you forward." |
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| Thomas Leonard |
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| ARCHIVES |
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Discussion Forum |
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| Most Viewed in the Month |
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| Editor’s Mailbox |
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| Xpress Poll |
| Whether the suggestion of finance ministry to impose higher duty
on purchase of a diesel vehicle can help in reducing vehicular pollution?
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| Last week's Poll results |
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Performance Highlights (Marketing Division)
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2010-11 was yet another demanding year for IndianOil’s Marketing Division team, and in particular tested its skills in logistics & supply chain management and proficiency in completion of tough tasks as per timelines in adverse conditions. Despite the trying times in business and operations, the team could once again turn in excellent performance in all major segments.
The Marketing Division sold 66.8 million tonnes of petroleum products, registering a volume growth of 3.1 million tonnes (4.9%) over the previous year, and a market share of 54.5% amongst PSUs. Uninterrupted supplies were maintained in every nook and corner of the nation despite a surge in demand.
The IndianOil team completed the switchover to BS-III & IV compliant transportation fuels across the country well before the 1st October deadline. The annual advance winter-stocking exercise in the Himalayas was successfully accomplished despite many challenges and setbacks. Ethanol-blending of petrol commenced in Dec. 2010. In the backdrop of continuing unrest in the north-east, especially Manipur, products were made available in the region by moving POL trucks in convoy with heavy police escort and by airlifting fuel to Imphal.
IndianOil maintained its lead in the highly competitive bulk consumers segment during the year, while continuing to focus on penetration into rural areas through Kisan Seva Kendra (KSK) in retail sales. Large-format highway outlets are being expanded and strengthened in a big way, together with automation of outlets and provision of state-of-the-art dispensing units to enhance customer satisfaction.
Low-cost Indane distributorships are being unveiled in rural areas at a rigorous pace under Rajiv Gandhi Gramin LPG Vitarak (RGGLV) scheme. Similarly, the first gramin SERVO stockist was commissioned in Markapuram (Prakasam district of AP), offering high-technology, cost-effective lubricants for latest vehicles as well as tractors, pump-sets, and for other rural applications.
With Vision-2015 of the Ministry of Petroleum & Natural Gas targeting extension of LPG use to 75% of the population, teams at the bottling plants as well as in Area and State Offices worked hard to meet the ambitious targets. To extend the current 9 days’ cover for LPG further, a special drive has been initiated to augment storage capacities at various bottling plants across the country at an estimated investment of Rs. 400 crore. Simultaneously, the bottling capacity at plants is also being augmented to meet the rising demand.
In aviation fuelling, IndianOil has been gaining both in terms of volumes and market share, securing additional business from domestic and foreign airlines. As part of the ‘open access’ refuelling services being adopted by many airports currently under expansion in metros and major cities, the Company has joined hands with the airport operators and other OMCs for setting up and operating integrated fuelling facilities.
With optimisation of infrastructure facilities as a priority area, new facilities are coming up at several locations while 27 depots and terminals have been closed down to achieve substantial savings in manpower and operating costs. While maintaining continuous follow-up with the Government of Rajasthan for allotment of land for a new terminal near Jaipur, POL supplies were maintained unhindered from the other bulk supply points in the State.
Special attention has been given to safety at operating locations, besides infrastructure and training activities. This, coupled with significant growth in POL volumes, put immense pressure on the human resources of the Division during the year. The 16,000-strong Marketing Division team, particularly the operating personnel, worked for extended hours and on holidays for prolonged periods to meet the ever-growing demands of the consumers. 168 Probationary Officers were inducted during the year to augment manpower.
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To view the complete highlights, please click here
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Archives
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